Gucci Hub
In a former aircraft factory, Gucci’s new creative hub takes flight
The Caproni aeronautical factory complex in Milan has been restored, renovated and refreshed by Piuarch to create the Gucci Hub, a new creative and commercial centre for the brand. Combining contemporary architecture with the original factory buildings – which date back to 1915, just six years prior to the founding of Gucci in 1921 – the modern renovation of the Caproni site is a celebration of the Gucci brand and its culture. (Photos © Andrea Martiradonna)