Valextra: ‘a colourless colour revolution’
White out: Snarkitecture imagines a ‘colourless colour revolution’ for Valextra
Italian luxury brand Valextra unveiled the latest chapter in its ongoing series of aesthetic reinventions, with a new pop-up store design by American duo Alex Mustonen and Daniel Arsham of Snarkitecture. The pair worked on Valextra’s via Manzoni boutique, applying their signature minimal aesthetic to the space – and for the occasion, Valextra’s new collection was shown in an all-white palette (‘a colourless colour revolution’, as the brand calls it), merging with the Snarkitecture narrative.