Aesop Samcheong, Seoul

Design
Written By L'Anonyme
Aesop Samcheong, Seoul
Aesop Samcheong, Seoul
Aesop Samcheong, Seoul
Aesop Samcheong, Seoul
via habitusliving.com

INDUSTRIAL CHIC MEETS LUXURY SKINCARE IN AESOP’S NEW SEOUL STORE

Aesop is a brand that has achieved the impossible – global saturation while maintaining a sense of bespoke locality. That’s the dream, right? And how is it that they manage to pull this off? By investing heavily in design; local designers and high-end materials. The luxury skincare brand’s insistence on investing in design has taken ‘materiality’ from an elite luxury to a mainstream necessity; hence, the ‘Aesop Effect’. The most recent example of this philosophy in action is the brand’s ninth Seoul location, Aesop Samcheong by Torafu Architects. Located in a cute single-storey street front building, Aesop wanted to inhibit the cultural vibe and intensity of the area’s lively Gyeongbokgung city palace.

Read the rest of this article @ Habitus Living »

 
L'Anonyme
Previous

Dynamo, Montreal
Next

Glitched Sculptures by Yoshitoshi Kanemaki